Matt Thornhill, Boomer Consumer

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Wednesday, May 15, 2013, 06:00pm

Join us for an exclusive program featuring Matt Thornhill, co-author of the highly esteemed marketing book, "Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group." Widely considered the leading national authority on marketing to today's Boomer Consumer, Thornhill has been interviewed on NBC Nightly News, CBS Evening News, CNBC, and on NPR. He has published articles in BusinessWeek, Time, Newsweek, The New York Times, and USA Today. Thornhill will address how the Baby Boomer generation (born between 1946 and 1964) is more diverse than any other to reach retirement age. Traditional programs for "seniors" will likely not meet their needs! As Boomers make up 1/3 of the U.S. population, this issue creates a new future for libraries, museums and other organizations. Learn how to market your program to this important group. Free and open to the public. This program is made possible by a leadership grant from U.S. Institute of Museum and Library Services to Athens Regional Library System and Lyndon House Arts Center called "The Boomers: Reflecting, Sharing, Learning." Free and open to the public. In Appleton Auditorium. For information, call (706) 613-3650, ext. 343, or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

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